Ghanaian sports diplomat and international communications consultant Philip Lawer Alimo has highlighted the need to automate an enhanced media and marketing system to manage and improve Ghanaian football content.
According to global internet monitoring outfit Digg, in one minute, there are about 1 million Facebook users logged in and 875,000 people tweeting. There are also 3.8 million queries on Google, 347,222 people on Instagram, and about 188 million emails sent.
The 2016 United Arab Emirates General Authority of Youth and Sports Welfare awardee believes the time has come for the West African football powerhouse to seize the opportunity to claim a share of the available market to make itself relevant again in the global space.
“Competition within the media and marketing space gliding towards a more stiffer tangent. If you do competitor benchmarking among even our peers on the continent you quickly realise that we are underdeveloped in terms of a lot of aspects. So this is the time to first understand the demands of the platform to be able to capitalise on it and win,” he told Ghana Sports Online.
“We must adopt more developmental media strategy and try as much to purposely cow adversarial journalism in promoting our football to enable us compete favourably internationally. This will ultimately open up the market for the various sub-sectors of our football,” he added.
The Ghanaian league is not ranked among the best performing leagues in the world due to the lack of proper organisation though most regard the country as the football hub of the entire African continent.
By El Akyereko
Follow the writer on Twitter: @Akwasiakyereko