Michael Essien has been named as one of the brand Ambassadors for American-style pale lager beer Budweiser.

The ex-Ghana star is among six ex-African players to help promote the brand on the continent with the “Be The King” campaign which is aimed at bringing football closer to fans.

Essien was recently in South Africa where he joined former Bafana Bafana stars Aaron Mokoena, Kagisho Dikgacoi, Tokelo Rantie, and Nasief Morris to help take the game to the passionate fans.

Budweiser have already partnered with LaLiga and the English Premier League to make fans of the game enjoy the season with various activities.

The global beer brand however saw it necessary to work with Essien who featured in both Leagues for Real Madrid and Chelsea respectively.

“Football fans celebrate like kings and it is wonderful that they are given this platform to reach their true potential as rulers of the game,” Essien said.

The 36-year-old who is nearing retirement from active football have been involved in various ambassadorial roles.

By Frank Darkwah