Badminton Association of Ghana (BAG) has signed a Memorandum of Understanding (MoU) with Spark Golden Media Consult (SGMC) for the next four years aimed at promoting, organizing and managing the media and external affairs of the fast growing association. This is part of the Association plans to make the sport visible and more popular in the country.
The agreement, which will see the two bodies working hand in hand to promote the game of Badminton to a vast majority of Ghanaians, will have SGMC handling the public relations activities, press releases, communique, media management, media coaching, reputation management, crisis management, crisis policy as well as seeking for sponsorships for BAG.
President for BAG, Mr Evan’s Yeboah after the signing noted that the partnership was a step in the right direction, adding that there was the need for an ambitious and results oriented body that had the interest of Badminton at heart, and SGMC proved that.
He said the agreement will go a long way in helping BAG attain the necessary mileage it deserves, which will create a great platform for younger athletes to join the fastest growing sport in Ghana.
On her part, Madam Betty Yawson, marketing manager for SGMC congratulated BAG for having reposed a great deal of confidence in SGMC and promised to help deliver on the mandate.
“It is a great honour to partner with a big and fast growing sport like Badminton, we at SGMC are poised to making sure that the agreement between us are very much executed to the satisfaction of both parties.
“I also want to use this occasion to call on all corporate bodies, organisations and institutions to come on board to support and affiliate with a well structured and respected Association like BAG, which will be worth it” she concluded.
SGMC is a private consulting firm that specializes in Public Relations, Media Management, Event Management and Organisation, Event Promotion and Monitoring.
Attachments area
By Betty Yawson/Starr FM
The Ghana Beach Soccer Development Committee (GBSDC) has comfirmed that one of their major plans they have earmarked for 2020 is the expansion of the sport beyond its traditional territories. Speaking to the media after the launch
The Men’s 4x100metres relay team could not make it to the finals after finishing sixth in the semi-final heats. Sean Safo-Antwi, Benjamin Azamati, Martin Owusu-Antwi and Joseph Paul Amoah gave a good fight but wasn’t enough to see them
Ghana missed out in the finals of the Women’s 4x100metres after placing eighth in the semi-final heat. Team Ghana, ranked the ninth best in the World crossed the line with a time of 43.62sec, a time not enough to
A project dubbed “ Beyond The GoalPost” has been launched in Dansoman-Agege, a suburb of Accra to encourage the participation of girls in educational and sporting activities. Its objective is to use sports as a key
Ghana faces an uphill task against Great Britain, Jamaica and the USA in the semi finals of the Women’s 4x100meters relay at this year’s IAAF Championship. Also in the heat are Brazil, Italy, China and
Ghana’s Men’s 4x100 relay team have been paired together with heavyweights Jamaica and the USA in the semifinals. The team takes to the tracks on Friday in an attempt to reach the finals. Ghana
Ghana’s 4x100metres male relay team are aiming to make an impression at the World stage by reaching the finals at the IAAF Championship. The team, currently ranked 13th in the World will be in the tracks on Friday in
Ghana Football Association Presidential aspirant Fred Pappoe has denied a supposed rift with former FA boss Kwesi Nyantakyi. Pappoe worked as a vice President during Nyantakyi’s administration before exempting himself from the Executive Committee over a reported fallout with
CAL Bank agrees to renew Ghana Beach Soccer sponsorship after 9 consecutive years of partnership. Official sponsorship unveiling launch set for next week. More to follow...
